Viviene Pearson has served as Chief Executive Officer of the South African Insurance Association (SAIA) since January 2016. She joined SAIA in 2004 and has held several senior leadership roles, including Motor Manager and General Manager: Projects and Insurance Risks.
Viviene has been instrumental in advancing key industry initiatives, notably in the areas of microinsurance, consumer education, and motor insurance reform. She also played a leading role in the establishment of the South African Insurance Crime Bureau (SAICB), underscoring her long-standing commitment to strengthening industry integrity and collaboration.
Prior to joining SAIA, Viviene worked as a financial journalist specialising in the insurance sector. She began her career in the Diplomatic Corps and holds a BA Honours degree in Political Science and Journalism from the former Rand Afrikaans University (RAU).
Viviene currently serves on the boards of SAIA, the National Financial Ombud Scheme (NFO) and the Financial Sector Transformation Council (FSTC).
